Posts Tagged ‘business’

Business Made Easy? The Differentiator is YOU!

Its no secret that social media has given birth to a new breed of entrepreneurs – the online, work anywhere, small team types. While I think this is a great thing (full disclosure: I’m one of them), I also have some serious hesitations about recommending it to my friends.

Don’t get me wrong; I love going from my bedroom to kitchen to office down the hall with latte in hand. And I answer only to my clients and me. But if you were wondering if it’s easy you would be completely wrong.

Let me explain by telling you how this type of business really works. Over the past couple of years since I began my business I have listened to everyone and their dog on the perfect formula for success, bought “courses” from other on-line entrepreneurs and learned lots I don’t need, and “hung out” with people via social media groups whom I actually have nothing in common with.

Before you click delete, this isn’t a rant. In fact I’m one of the most positive people you’ll ever meet. So stay with me on this.

The truth is, there’s no easy path to being an entrepreneur. It takes time, commitment to your clients/customers, ingenuity, trials and failures, guts (of the intuitive kind), and sheer grit. Kind of fun really.

What I’ve found to be the toughest part though, is figuring out the great differentiator. Cause let’s face it, coaches, wellness gurus, candle makers etc. are a dime a dozen. What do I mean by differentiator?

Having a differentiator means knowing who I am and exactly who and why I attract certain people to work with me – and then capitalizing on it.

I know you know we can’t be everything to everybody. And yet for some reason, the majority of us end up unconsciously trying to do exactly that. Impossible!

So who are YOU? And why do you attract certain people? What are you doing that is so unique and special that others want in on your community?

No worries, you don’t have to answer that right away. Let me tell you how I’m doing it. I’ve ditched the formulas, stopped looking for the magic genie (think Marie F) and scrapped the launch of an e-course that’s ready to roll. Back to the drawing board cause the process just didn’t feel right for me.

Instead, I’m spending my energy to thoughtfully – eyes wide open – look at exactly what I show up with and how that is attractive to others. As a coach, people are buying me, my time and my expertise. So the question I’m faced with is what makes me different? What is that special something extra I bring to my clients?

The weekend before my webinar I had this queasy feeling that a piece of the puzzle wasn’t fitting. With the help of my Angel Amy, we’d spent hours on marketing, sales funnel and webinar in prep for the big launch. Of course it didn’t help I was heading into knee surgery in ten days.

As often happens, my good friend and fellow executive coach Diane called me on the phone Monday morning. After she asked about my launch I fessed up to having second thoughts and a hunch it related to the audience I was marketing to. Without skipping a beat, Diane piped up, “When I think of you, Eve, I think of women executives. Those are your peeps!”

Eureka!

Not only was Diane right, the truth is that I’ve always been a mentor to corporate women. I speak their language. I know what it’s like to climb, fall, dust off and keep going through the glass ceiling.

Even the majority of my current roster of 1×1 clients is new senior managers and executives. So why didn’t I make the connection? The answer is, I’ve been looking at what everyone else is doing and trying out their formulas and connecting with their communities. Guess what? It doesn’t work! It can’t work because I’m not them and they aren’t me.

So now, post-surgery, I’m switching things up to spend more time where it counts. My social media time has dropped significantly. Sure I’m still posting on FB and active in a few FB groups (love the professional Nathalie Lussier, beautiful Jennifer-Dawn Gabiola and super-smart Dr. Kelly Edmonds), but I know that isn’t where my people spend their days. They’re linking up on LinkedIn.

I’m getting back in touch with Eve, the professional, polished, caring, direct, insightful coach with dynamic presence and credibility that makes people feel like they just want to open up (actual clients’ words). This is my differentiator!

I plan to re-launch my course in early fall to my people and continue creating value and offerings based on what they want and need. This time it will be way easier, just like the rest of my business. Because when you know your differentiator and your audience, everything flows.

I’d love to know what your differentiator is. Go ahead and share in the comments below. Not sure? Drop me a line and let’s figure it out!

 

 

 

 

 

My Business My Way – Your Career Your Way

There are very few of us who can create and build a thriving business completely on our own. I admire those who can.

I don’t know about you, but I have a small list of go-to women (okay, plus one man) whose expertise and encouragement enables me to grow and prosper in my business.

Each person has some piece of the “must have” information, perspective or expertise that I don’t have. For example, my pal in Toronto is a marketing whiz. I have my content strategist who always steps in and grabs the details out from under me at just the right moment (in case you didn’t know I’m a big picture kind of girl). There’s my techie guru across the continent and my mastermind American coach/entrepreneur buddies who help me wrestle down my next big idea. And not to forget my own executive coach – she’s always got my back.

Grateful is an understatement.

Naturally, we all come with unique skills, experiences, and viewpoints so no two businesses will ever look alike. I’ve taken courses and bought the books; learned the winning formulas for this and that; tested and failed; adapted and flourished. And my truth from these experiences is that, yes, I can learn the logistics but I will never succeed to my own standard of achievement if I don’t bring ME to the business equation.

Let me explain.

I’m driven by my values of uniqueness and professionalism. Therefore, I believe that for me to be successful, I must bring my distinctive thinking and way of being to my business. And I must do that by using my expertise to provide my clients with a respectful, encouraging and authentic experience.

My differentiator in business is me.

I’m super clear on what strengths I bring to the equation. I’m also well aware of where I fall short.

I’ve always placed a high value on self-development and I’ve done tons to understand who I am and what makes me – well, me.

When I started my business I relied heavily on my strengths, and I still do. Unlike many people, I didn’t have fear or doubts. I didn’t have sleepless nights of worry and panic.

What I did have is a deep belief in myself.

And that, my friends, has come from being really committed to working on my personal and professional development.

Doing the work includes time, curiosity, coaching and a deep-seeded focus on the process. And now I bring a similar process to my business.

The best part is that I’ve created flow in how I run my business. I know what I’m good at and what causes me sheer havoc. I know how to shift things around to draw on natural strengths that minimize my stress when my computer crashes!

Why am I telling you all this? Because I believe we all have the capacity to succeed. And the truth is, we just need to understand our uniqueness and our qualities and capitalize on them to create our own flow.

I quickly became tired of the “formulas to success” – other people’s methods. I’m sure they work wonders for them, but not for me. Having my business isn’t about cutting corners. It’s hard work. And when I use my strengths and fill the gaps by hiring others who have those talents, I can move mountains and I am happy!

I tell my husband that my quality-of-life-meter when up 50% the day I hired a graphic designer, brand strategist and technologist. And it zoomed higher when I added my content strategist to the mix. You see I’m a knucklehead when it comes to labouring over details. Ask me to create the vision and I’m good.

By now you may be wondering why I’m focused on my business and what it takes to run it. Here’s the thing, this same approach, no matter what you do or where you do it is key to your career. Know yourself, understand your own process that works for you and surround yourself with top-notch people who are better than you at what they do!

My team gets me and I give them space to do what they’re great at. With them, I’ve created my own specific, unique and successful process for my business.

You get to where you want to be by knowing exactly who you are. (Tweet It!)

Why I Choose Lumina Spark as My Go-To Personality Test

Personality profiling and assessments are a common and useful tool for coaches.

But, there are so, so many.

When I first started my coaching practice, I was overwhelmed at the sheer volume of tools available to coaches to help them help their clients understand themselves as the first step to development (personal or professional).

Most typically provide a self-report inventory (questionnaire) or other standardized instrument designed to reveal aspects of an individual’s character or psychological makeup. They are a way of digging a bit deeper into self-understanding.

Corporations, the military, and the government use them to understand different leadership styles and the dynamics of working in groups.

Personality assessments have been used since the 1800’s. The modern version dates back to psychologist Carl Jung – arguably the granddaddy of personality testing. Since then, many academics have developed variations on Jung’s work.

There are a myriad of assessments available which all offer many things to many people. Assessments based on the self-report inventory depend on how you answer or respond to questions or items in a survey. The more honest we are in our answers, the more likely the accuracy.

But not all profiling tools are created equal.

In my career, I’ve done at least eight different assessments and at face value the results are similar. They tell me I’m a big picture thinker, a motivator, spontaneous, and a people-person. All good information to know. But what many don’t do is give me my underlying motivations and how to use my strengths and understand my gaps.

For my practice, I went on a hunt. I wanted to find the personality assessment that would be of greatest value to my clients – one that doesn’t put us in a box.

I found Lumina Learning.

In his blog, Peter J. Smyth, PhD explains why Lumina is different. Most other assessments measure you as having one or the other opposing aspects (eg. either one is introvert or extravert, outcome focused or people focused, flexible or structured – never truly both). Lumina incorporates the opposite aspects of your personality across a continuum. For example, you can have strength as an extrovert while still having some extroverted tendencies in your personality.

Lumina Learning offers our personalized portrait through three unique yet integrated views (personas): underlying, everyday and overextended self.

Let’s dig into these a little more.

Underlying Persona

This is our preferred behaviour. These qualities feel natural and motivate us. It’s our closest family or friends that get glimpses of us in our underlying persona. It’s my husband and daughters who see me in my imperfect yet natural glory.

Everyday Persona

Our everyday behaviors are the ones we make a conscious effort to use, especially when we take perceived expectations into account. For many of us, showing up at our workplace often means we adapt ourselves to the culture and demands of that environment. We may put on an outgoing face even though we’re more comfortable shutting our office door.

Overextended Persona

We all have those times when we’re stressed and start to use too much of a quality. This is when we are overextended. I know that when I get overwhelmed I can’t make a decision if my life depended on it. Naturally strong at making quick, solid decisions, being hesitant is a sure sign I need to take notice and slow down.

What I find so useful about looking at things this way is that rather than beating ourselves up for certain qualities, we can learn that certain traits only come out when we’re overextended. Consequently we can work to avoid putting ourselves in situations when stressed.

Or, say we’re feeling really great when we operate within our underlying persona. We can then work to create conditions that allow for more of that. Becoming a coach has meant I work at aligning my underlying self with how I show up in my coaching practice. It’s important to me that clients experience the authentic me.

We can use the understanding of how we function in our three personas to understand ourselves better in different environments and under different circumstances.

How then can we bring this level of deep self-awareness and understanding into our business? Check out more about Lumina by clicking on the Lumina link on my Corporate page!