There are very few of us who can create and build a thriving business completely on our own. I admire those who can.
I don’t know about you, but I have a small list of go-to women (okay, plus one man) whose expertise and encouragement enables me to grow and prosper in my business.
Each person has some piece of the “must have” information, perspective or expertise that I don’t have. For example, my pal in Toronto is a marketing whiz. I have my content strategist who always steps in and grabs the details out from under me at just the right moment (in case you didn’t know I’m a big picture kind of girl). There’s my techie guru across the continent and my mastermind American coach/entrepreneur buddies who help me wrestle down my next big idea. And not to forget my own executive coach – she’s always got my back.
Grateful is an understatement.
Naturally, we all come with unique skills, experiences, and viewpoints so no two businesses will ever look alike. I’ve taken courses and bought the books; learned the winning formulas for this and that; tested and failed; adapted and flourished. And my truth from these experiences is that, yes, I can learn the logistics but I will never succeed to my own standard of achievement if I don’t bring ME to the business equation.
Let me explain.
I’m driven by my values of uniqueness and professionalism. Therefore, I believe that for me to be successful, I must bring my distinctive thinking and way of being to my business. And I must do that by using my expertise to provide my clients with a respectful, encouraging and authentic experience.
My differentiator in business is me.
I’m super clear on what strengths I bring to the equation. I’m also well aware of where I fall short.
I’ve always placed a high value on self-development and I’ve done tons to understand who I am and what makes me – well, me.
When I started my business I relied heavily on my strengths, and I still do. Unlike many people, I didn’t have fear or doubts. I didn’t have sleepless nights of worry and panic.
What I did have is a deep belief in myself.
And that, my friends, has come from being really committed to working on my personal and professional development.
Doing the work includes time, curiosity, coaching and a deep-seeded focus on the process. And now I bring a similar process to my business.
The best part is that I’ve created flow in how I run my business. I know what I’m good at and what causes me sheer havoc. I know how to shift things around to draw on natural strengths that minimize my stress when my computer crashes!
Why am I telling you all this? Because I believe we all have the capacity to succeed. And the truth is, we just need to understand our uniqueness and our qualities and capitalize on them to create our own flow.
I quickly became tired of the “formulas to success” – other people’s methods. I’m sure they work wonders for them, but not for me. Having my business isn’t about cutting corners. It’s hard work. And when I use my strengths and fill the gaps by hiring others who have those talents, I can move mountains and I am happy!
I tell my husband that my quality-of-life-meter when up 50% the day I hired a graphic designer, brand strategist and technologist. And it zoomed higher when I added my content strategist to the mix. You see I’m a knucklehead when it comes to labouring over details. Ask me to create the vision and I’m good.
By now you may be wondering why I’m focused on my business and what it takes to run it. Here’s the thing, this same approach, no matter what you do or where you do it is key to your career. Know yourself, understand your own process that works for you and surround yourself with top-notch people who are better than you at what they do!
My team gets me and I give them space to do what they’re great at. With them, I’ve created my own specific, unique and successful process for my business.