How many of us find ourselves being picky about who we date or spend a weekend with? I bet most of us. So why is it we aren’t picky about who we connect with via email and social media – especially when it comes to business?
I recently posted a tweet about Twitter being the airport lounge of B2B. Got tons of hearts on that one. I also wrote a blog about the new noise causing stress – social media and the barrage of emails from people selling us things. I get it. Social media has become the grand master for small business marketing. It’s super cheap, highly accessible and can be done in 10 words or less. Sounds great!
The problem is that entrepreneurs cast their nets so widely I feel like I have to duck and dive with all the free offers and promotions. The other problem is the majority of entrepreneurs/on-line businesses all sound the same. (Believe me – I’m not saying I’m an exception.)
How is it possible to figure out who’s who in the zoo? Let alone if what they offer is of any real value. It’s the Wild West out there and anyone can hang a shingle and call themselves a coach or strategist. Suddenly everyone’s an expert. And maybe social proof isn’t – well just isn’t credible anymore?
For me, the amount of time I’ve used up trying to keep up with everyone online is taking a huge toll on my business and stress level.
So I’ve decided I don’t have to follow the lemmings. I can be picky. In fact, I’ve decided that being picky is actually strategic when it comes to social media.
Let me explain.
I’m shaking up my approach to inviting people into my world.
Before I subscribe to your site I check out who you are, including credentials. Do you give any deets on your FB page about your biz, education or past employment? Is your LinkedIn bio up to date and factual or is it stuffed full of filler? And how and what do you say in your tweets? I’m not a fan of constant profanity or meanness so if that’s your game, chances are you aren’t making it in my door.
Over the next few months I’ll weigh out if the value you offer me is worth the follow. A big name doesn’t always equate to a follow. I’ve unsubscribed to even the biggest names in the biz. They may be amazing but they aren’t for me.
And speaking of value, I’m looking for sites and people who challenge the status quo to help me stretch my thinking or who offer up well thought out systems for my business. Most of all, I want to surround myself with people who authentically want to make the world a better place.
By now you may be saying to yourself, “she doesn’t get it”. Social media is ALL about connecting, sharing information and staying on the pulse of culture. Here’s where I diverge. I’m in business and I admittedly use social media for the cheap marketing. BUT, here’s the difference, like any shop or service business owner, I want to work with a specific clientele and there are people who want to work with someone like me. So, like my clients, I want to be picky in whom I serve.
And guess what? Given this is business, being picky is strategic. If I’m not strategic on where and with whom I spend my scarce time, I won’t be giving my clients what they deserve.
I’m all about quality. If I follow you, I’ll spread your love. If I work with you, I’ll spread your love. Which may be odd considering that on-line business seems to be all about quantity (or am I missing something?).
It makes me wonder if we’ll hit a saturation point in this Wild West? In the meantime, I’m more than happy if you use a similar strategy when adding me to your community.
Are you being strategic in your business?