How many of us find ourselves being picky about who we date or spend a weekend with? I bet most of us. So why is it we aren’t picky about who we connect with via email and social media – especially when it comes to business?
I recently posted a tweet about Twitter being the airport lounge of B2B. Got tons of hearts on that one. I also wrote a blog about the new noise causing stress – social media and the barrage of emails from people selling us things. I get it. Social media has become the grand master for small business marketing. It’s super cheap, highly accessible and can be done in 10 words or less. Sounds great!
The problem is that entrepreneurs cast their nets so widely I feel like I have to duck and dive with all the free offers and promotions. The other problem is the majority of entrepreneurs/on-line businesses all sound the same. (Believe me – I’m not saying I’m an exception.)
How is it possible to figure out who’s who in the zoo? Let alone if what they offer is of any real value. It’s the Wild West out there and anyone can hang a shingle and call themselves a coach or strategist. Suddenly everyone’s an expert. And maybe social proof isn’t – well just isn’t credible anymore?
For me, the amount of time I’ve used up trying to keep up with everyone online is taking a huge toll on my business and stress level.
So I’ve decided I don’t have to follow the lemmings. I can be picky. In fact, I’ve decided that being picky is actually strategic when it comes to social media.
Let me explain.
I’m shaking up my approach to inviting people into my world.
Before I subscribe to your site I check out who you are, including credentials. Do you give any deets on your FB page about your biz, education or past employment? Is your LinkedIn bio up to date and factual or is it stuffed full of filler? And how and what do you say in your tweets? I’m not a fan of constant profanity or meanness so if that’s your game, chances are you aren’t making it in my door.
Over the next few months I’ll weigh out if the value you offer me is worth the follow. A big name doesn’t always equate to a follow. I’ve unsubscribed to even the biggest names in the biz. They may be amazing but they aren’t for me.
And speaking of value, I’m looking for sites and people who challenge the status quo to help me stretch my thinking or who offer up well thought out systems for my business. Most of all, I want to surround myself with people who authentically want to make the world a better place.
By now you may be saying to yourself, “she doesn’t get it”. Social media is ALL about connecting, sharing information and staying on the pulse of culture. Here’s where I diverge. I’m in business and I admittedly use social media for the cheap marketing. BUT, here’s the difference, like any shop or service business owner, I want to work with a specific clientele and there are people who want to work with someone like me. So, like my clients, I want to be picky in whom I serve.
And guess what? Given this is business, being picky is strategic. If I’m not strategic on where and with whom I spend my scarce time, I won’t be giving my clients what they deserve.
I’m all about quality. If I follow you, I’ll spread your love. If I work with you, I’ll spread your love. Which may be odd considering that on-line business seems to be all about quantity (or am I missing something?).
It makes me wonder if we’ll hit a saturation point in this Wild West? In the meantime, I’m more than happy if you use a similar strategy when adding me to your community.
Are you being strategic in your business?
I remember taking a big sigh and letting out a lot of unwanted air when I stopped working for a large organization.
Slipping into my home office every morning with my hot latte felt like heaven – no chitter chatter, no one else’s lunch bag ruffling and best of all, not having to listen to the unsubstantiated theories on who’s going to get then next coveted job.
Fast forward a couple of years and I noticed my shoulders starting to tighten and my head slightly ache by the end of my workday. I don’t keep music on when I work, and my client appointments don’t take up every hour. So what was underneath this tension? These feeling were the same as I used to get at my former workplace.
At first I felt a little panic creep in. Was I headed to toward the big S(tress), god forbid. Was I afraid? You bet!
So then I started to purposely pay attention to what was going on around me. Where was I letting my attention roam? What was I hearing? What was I doing?
Eureka! I discovered that I was, in fact, in the early stages of noise stress.
But how could that be? My ears weren’t hearing banter, shuffling, clicking or muffled sounds of tense board meetings.
The noise was coming from my computer in the form of emails, instant messaging and social media in the form of a constant onslaught of written words aimed at grabbing my attention.
In my quest to feel “connected” with the world, I had managed to follow every successful on-line entrepreneur, coach, techie and writer out there! They all seem so smart and successful. I could learn from each of them. They could be my online mentors. And they offer great free advice.
And don’t get me started on Groupon and other online markets. Like a great fashion or home décor magazine, they have everything I don’t need!
Now I don’t for a second blame anyone else for enabling this noise – and it’s definitely noise – creep into my head. I did it to myself.
But here’s the thing. If you don’t take control over what you let into your inbox and social media feeds, the noise level will just keep rising. It’ll draw you into the care and feeding cycle of social media. Worst of all, it’ll impact your production, your time, your mental health and even your confidence (cause let’s face it, there’s always someone smarter, better looking and more creative in the virtual world).
So what to do? Here are 6 tips I’ve found to dim the clamor and relieve the tension in my shoulders:
1. If you work from home, keep your work email and social media feeds free from on-line shopping carts – after all, if you work in an office for a company you wouldn’t go shopping on work hours (I hope)
2. If you do work for someone else, leave your personal iPhone, or Android safely in the bottom drawer of your desk with the ringer and buzzer off
3. Schedule time once or twice a day to check your social media if you must; otherwise wait till evening – it’ll all still be there
4. Choose to follow only your top 7 on-line mentors – the people that you continually get value from and unsubscribe to everyone else
5. If you do subscribe to a new business/website to get their free opt-in or make a purchase, immediately unsubscribe afterwards. If you think they’ll give you ongoing value with amazing information, keep the subscription BUT drop another website/business off your list that isn’t giving you real value
6. And finally, be mindful of those who follow you and make it worth their while every time you tweet, write a blog, or email – make it your goal to be on their top 7 list!
I’m so glad I got afraid of the noise. It made me realize I only want a community around me who share ideas, believe in the idea of reciprocity, have something relevant to say and most of all, who I can give value to.
Now how about telling me how you manage the noise?