How many of us find ourselves being picky about who we date or spend a weekend with? I bet most of us. So why is it we aren’t picky about who we connect with via email and social media – especially when it comes to business?
I recently posted a tweet about Twitter being the airport lounge of B2B. Got tons of hearts on that one. I also wrote a blog about the new noise causing stress – social media and the barrage of emails from people selling us things. I get it. Social media has become the grand master for small business marketing. It’s super cheap, highly accessible and can be done in 10 words or less. Sounds great!
The problem is that entrepreneurs cast their nets so widely I feel like I have to duck and dive with all the free offers and promotions. The other problem is the majority of entrepreneurs/on-line businesses all sound the same. (Believe me – I’m not saying I’m an exception.)
How is it possible to figure out who’s who in the zoo? Let alone if what they offer is of any real value. It’s the Wild West out there and anyone can hang a shingle and call themselves a coach or strategist. Suddenly everyone’s an expert. And maybe social proof isn’t – well just isn’t credible anymore?
For me, the amount of time I’ve used up trying to keep up with everyone online is taking a huge toll on my business and stress level.
So I’ve decided I don’t have to follow the lemmings. I can be picky. In fact, I’ve decided that being picky is actually strategic when it comes to social media.
Let me explain.
I’m shaking up my approach to inviting people into my world.
Before I subscribe to your site I check out who you are, including credentials. Do you give any deets on your FB page about your biz, education or past employment? Is your LinkedIn bio up to date and factual or is it stuffed full of filler? And how and what do you say in your tweets? I’m not a fan of constant profanity or meanness so if that’s your game, chances are you aren’t making it in my door.
Over the next few months I’ll weigh out if the value you offer me is worth the follow. A big name doesn’t always equate to a follow. I’ve unsubscribed to even the biggest names in the biz. They may be amazing but they aren’t for me.
And speaking of value, I’m looking for sites and people who challenge the status quo to help me stretch my thinking or who offer up well thought out systems for my business. Most of all, I want to surround myself with people who authentically want to make the world a better place.
By now you may be saying to yourself, “she doesn’t get it”. Social media is ALL about connecting, sharing information and staying on the pulse of culture. Here’s where I diverge. I’m in business and I admittedly use social media for the cheap marketing. BUT, here’s the difference, like any shop or service business owner, I want to work with a specific clientele and there are people who want to work with someone like me. So, like my clients, I want to be picky in whom I serve.
And guess what? Given this is business, being picky is strategic. If I’m not strategic on where and with whom I spend my scarce time, I won’t be giving my clients what they deserve.
I’m all about quality. If I follow you, I’ll spread your love. If I work with you, I’ll spread your love. Which may be odd considering that on-line business seems to be all about quantity (or am I missing something?).
It makes me wonder if we’ll hit a saturation point in this Wild West? In the meantime, I’m more than happy if you use a similar strategy when adding me to your community.
Are you being strategic in your business?
I remember taking a big sigh and letting out a lot of unwanted air when I stopped working for a large organization.
Slipping into my home office every morning with my hot latte felt like heaven – no chitter chatter, no one else’s lunch bag ruffling and best of all, not having to listen to the unsubstantiated theories on who’s going to get then next coveted job.
Fast forward a couple of years and I noticed my shoulders starting to tighten and my head slightly ache by the end of my workday. I don’t keep music on when I work, and my client appointments don’t take up every hour. So what was underneath this tension? These feeling were the same as I used to get at my former workplace.
At first I felt a little panic creep in. Was I headed to toward the big S(tress), god forbid. Was I afraid? You bet!
So then I started to purposely pay attention to what was going on around me. Where was I letting my attention roam? What was I hearing? What was I doing?
Eureka! I discovered that I was, in fact, in the early stages of noise stress.
But how could that be? My ears weren’t hearing banter, shuffling, clicking or muffled sounds of tense board meetings.
The noise was coming from my computer in the form of emails, instant messaging and social media in the form of a constant onslaught of written words aimed at grabbing my attention.
In my quest to feel “connected” with the world, I had managed to follow every successful on-line entrepreneur, coach, techie and writer out there! They all seem so smart and successful. I could learn from each of them. They could be my online mentors. And they offer great free advice.
And don’t get me started on Groupon and other online markets. Like a great fashion or home décor magazine, they have everything I don’t need!
Now I don’t for a second blame anyone else for enabling this noise – and it’s definitely noise – creep into my head. I did it to myself.
But here’s the thing. If you don’t take control over what you let into your inbox and social media feeds, the noise level will just keep rising. It’ll draw you into the care and feeding cycle of social media. Worst of all, it’ll impact your production, your time, your mental health and even your confidence (cause let’s face it, there’s always someone smarter, better looking and more creative in the virtual world).
So what to do? Here are 6 tips I’ve found to dim the clamor and relieve the tension in my shoulders:
1. If you work from home, keep your work email and social media feeds free from on-line shopping carts – after all, if you work in an office for a company you wouldn’t go shopping on work hours (I hope)
2. If you do work for someone else, leave your personal iPhone, or Android safely in the bottom drawer of your desk with the ringer and buzzer off
3. Schedule time once or twice a day to check your social media if you must; otherwise wait till evening – it’ll all still be there
4. Choose to follow only your top 7 on-line mentors – the people that you continually get value from and unsubscribe to everyone else
5. If you do subscribe to a new business/website to get their free opt-in or make a purchase, immediately unsubscribe afterwards. If you think they’ll give you ongoing value with amazing information, keep the subscription BUT drop another website/business off your list that isn’t giving you real value
6. And finally, be mindful of those who follow you and make it worth their while every time you tweet, write a blog, or email – make it your goal to be on their top 7 list!
I’m so glad I got afraid of the noise. It made me realize I only want a community around me who share ideas, believe in the idea of reciprocity, have something relevant to say and most of all, who I can give value to.
Now how about telling me how you manage the noise?
Have you ever found yourself desperate to find and move to a new position or career? Or you’ve been let go (outplaced) and need to find your next corporate home? The pressure is on. You start applying for everything under the sun. You’re sure the “right fit” is just around the corner.
Whoa! What you might really need is a time out. And I don’t mean taking a holiday or battening the hatches.
I can’t tell you the number of clients who’ve found themselves in this spot. And, more importantly, they share one thing in common. In their frantic quest, what they don’t realize is they’re doing more harm than good to themselves.
Let me explain. Ever heard the expression, “I can smell a rat a mile away?” Well, there are two things prospective employers can smell right away in a candidate: low confidence and desperation. Yup, walk into an interview with either odor and you may as well walk right back out the door.
Heck, the best piece of advice I got when I lost my job was, “Don’t even think about applying for positions, let alone search the want ads for at least a few months. You aren’t the best version of yourself right now, so wait until you can bring your best to an interview.”
Here’s the truth: nobody wants to hire someone who has a current dip in their confidence, no matter what the reason. Nor do they want to work with someone desperate. Not that there’s anything bad about being earnest, but desperation tends to make others suspicious.
Moving from one job to another means cleaning up your last job – be it emotional, spiritual or a whole lot of paper to be shredded – and moving forward with clarity, positivity and an open heart. You just can’t take your baggage with you.
So what does it take to realize you are in one or both emotional states and what do you need to do to get past them and job-hunt ready? Remember those clients I mentioned? I’ll tell you exactly what they did.
First, they listened to me asking them to listen to themselves. They discovered their self-talk was less than compassionate and kind.
I asked how they thought they’d appear to prospective employers? For most, it doesn’t take long to get an “aha” – meaning they may not be putting forward the best version of themself.
Net we reacquaint them with their strengths, talents and gifts. We all need to be reminded of how we make the world a better place. Then we move into readjusting their expectations of time. Getting the next job isn’t going to happen right away.
This whole process is done within the construct of coaching (check out my Essential C process). The clients do the work; they have everything they need to figure it all out. I just help steer them to a place where they can clean up and put away any outstanding issues while reminding them they’re capable, experienced and have much to offer.
I know this sounds easy but it takes courage and a lot of self-reflection to move from here to there. Especially since for most of us, identity and self-worth are tied with our work.
I use a metaphor with my clients. It goes like this: when we’re feeling low and all consumed (as we are when our confidence is low and desperation high) we look downward. I’ll ask the client to look up and over the fence toward the horizon. Practicing this throughout the day opens up their chest, breathing and vantage point. It moves them from being an isolated island to being part of something bigger. It’s called perspective.
I know the client is ready to put all their hard work into action when I see them look up at me and I hear “I can do this”.
They can move ahead realistically and with sureness. Having an open attitude improves their chances of finding the “right fit” position.
To recap, if you find yourself lacking in confidence and over the brim with desperation, here are 7 steps to move you from the sour odor of despair to the scent of a front runner:
1. Check if your self-talk is negative, self-sabotaging or unrealistic.
2. Think about how a prospective employer would view you should you interview with them today. Who and what would they see?
3. Talk with a trusted friend or family member about how you view your situation. Or hire a coach to guide and be your champion.
4. Think back to a time you were in a job you enjoyed. What made you successful? Write down the skills, attitude, and service you brought to that position (only the positive ones). Read the list every single day.
5. Take an athlete’s mindset. Set a realistic time frame – like several months – before you start applying for positions. Use the time to train to be successful again.
6. Practice lifting your head and noticing things around you everyday. Whether at home alone or in a crowd of people, notice what is going on way over there.
7. When you hear your own voice say, “I’m good. I’ve got this”, you’re ready to go and create your future.
So go ahead and put on your best scent – you’ve got this!
We all know the golden rule, right? But do you know the Silver Rule?
I’ve written about responsibility before. How critical it is for each of us to take responsibility for our own career. Makes sense, right?
But what about responsibility for your self? I’m not talking about family, children, partner, close friends, bills etc. I’m talking your very own life. The one held together by your beautiful body and your mind that seeks to understand.
Since the dawn of time we women have borne responsibility for the health, safety and well being of others. Naturally we are wired to support and give first.
So who’s being responsible for you? And who should be responsible? Of course the answer is obvious – YOU.
But are you really taking it?
Last night at a professional meet-up, women were lamenting the trouble they have fitting in time for fitness, ridding extra Christmas season pounds and reading a good book. I noticed the husband/partner in their stories would come up as if somehow they’re responsible for these laments. And while the “guilt” word wasn’t spoken, how people spoke their stories was laced with tinges of shame – as if putting oneself first isn’t okay.
A small light bulb flashed in my mind (only small because there were no major
ah-a’s or solution discovered). I blurted out the question, “why is it that we as women give our energy to being responsible for others without being responsible and accountable to ourselves FIRST?”
Now I know I’m not the first person to think about this let alone talk about it, but I believe it bares bringing up yet again. This repeating pattern in each of us, as well as the long line of females before us, just seems so darn ironic.
What if we flipped this idea over, shook it up and tried looking at it from a different perspective?
What if this new perspective means starting from the place of your own personal responsibility and accountability? How might your world be different?
Let me tell you how it is for me. You may know I left my senior position with a large organization a couple of years ago. That was catalytic in forcing me to take charge of me. No one else could figure out what my next step would be. No one else could make me get up and dressed each morning that long winter. And no one else could peace.
The result was a brand new feeling of openness. I was ready to move ahead – my way. Fast-forward to last fall when I started feeling I just wasn’t my best; a few extra pounds, a few more glasses of wine, and a few too many sweets (I’m not perfect either). I know if I’m to take my business to the next level in 2016, I’ve got to take full responsibility for making some changes – changes that would open up space and energy to reach my goals.
The whole idea of making certain changes was scary and I felt a tad guilty for making it all about me (my ever-supporting family was waiting for the plank to hit my head once again). But, and here’s the big but, if I’m to serve others to the best of my ability then I must take 100% responsibility for putting myself first!
I threw out the sugar, poured out the wine and deep sixed the grains. To make it even easier, I reflected back on what it took for me to rise up from the ashes of gloom following my job loss. I knew from that experience the only way I would be successful in every way is to step up and own my life. And this means saying my mantra everyday “I have everything I need inside me. I am responsible”.
Ok, so I know this is all pretty revealing stuff. But I’m open to telling you because from one woman to another, life is so much better when we learn once and for all to take responsibility for ourselves with compassion and joy – unfettered by guilt.
Just like me, you owe it to yourself and those around you to make yourself THE priority. Be it heading to the gym, daily meditation, weekly massages, or just saying no to the barrage of requests for your time, the responsibility is yours and yours alone.
Sure, you may have to boldly ask your partner or family member to take over one of “your” chores or drop your kids off with grandparents. But that’s okay. In fact it’s more than okay. How can you possibly be the best version of yourself for everyone else if you don’t get your own needs met (kind of like when the flight attendant tells you to put your oxygen mask on before putting one on your child)?
Just like me, I know for certain you can do this. So open the window and shoo away the guilt once and for all. I give you permission.
(But hey, responsibility is just the first step. Next up is accountability and staying with the changes you’ll make!)
Start by asking, “Am I living the Silver Rule?”
Bedazzled by Shiny Baubles?
Disheartened by Not Getting the Real Work Done?
Before I give you the answer, I want to tell you about my penchant for all things new.
I worked for a large organization and was lucky enough to lead some pretty innovative files. That should have been enough to keep my curiosity and creativity fulfilled. But it wasn’t.
You see, I was addicted to the next great thing. In fact, I loved generating new ideas, new programs, and cutting edge initiatives. My favorite pastime was brainstorming with like-minded out-of-the-box thinkers.
You can imagine how much fun I was having. The dopamine was frantically flowing through my brain. But like any habit, there was a price.
The shiny objects of my affection meant I had a really hard time focusing on the real work. I’m talking the work I was accountable for completing – the meat and potatoes of my job. The things I couldn’t simply delegate to my staff. And trust me, I was a good delegator.
If you’re like me and go after shiny baubles because they’re fun, creative and leave you feeling energized, then chances are you’re also disheartened. It’s really hard to have one without the other.
If you’re an entrepreneur this can be the death-knell for your business.
Luckily for you, I’ve learned how to break the habit, dial back the chemical release, do quality work, meet deadlines and still allow a little creative fun and games.
The answer can be found in 2 words: creativity and discipline.
In this case, neither word is more important than the other. In fact, you can’t successfully have one without the other.
Let me explain.
If you commit to a daily practice of discipline then you can carve out time within that practice to create or play with shiny baubles. Consciously limiting your creative, brainstorming or idea generation to specific chunks of time will leave you feeling responsible, useful and with time to meet your accountabilities. You’ll stop the never-ending chase for the high because you’ll get your needs met without the guilt, shame and pressure of not getting the real work done.
But here’s the hook – you must commit to taking that allotted time each day to be creative. Otherwise, you’ll not be disciplined. You’ll lose motivation, interest and end up completely disheartened with no energy for anything. It has to be a continuous cycle of creativity feeding discipline feeding creativity and so on.
People like us need to keep our juices flowing, but not overflowing. We need just enough to keep us engaged, motivated and yes, disciplined. And we need discipline to provide us with the right amount of time and focus to get our real work done and still make time for creative idea generation.
Here are ways to put this concept into practice:
• Protect space in your calendar each day just devoted to creativity.
• Ideally make creativity time at the end of morning or afternoon – don’t start your day with it or you’ll find yourself too high to focus on the real work.
• Think about who you most enjoy brainstorming and being creative with and meet with them at least every few weeks. The idea of riffing off each other will keep you anticipating and committing to the creative time.
• Adopt the Start ⇒ Do ⇒ Finish rule. Chunk your work into small pieces and do one chunk until it is complete. Only then can you move on to something else.
• Log off your email, web browser and anything else that’ll keep you from focusing on the chunk of work in front of you.
• Let others know what you need to be successful at this (like letting you know when they see you getting speedy etc.). You aren’t an island even if you might be a solopreneur.
• Commit to your disciplined plan with an accountability partner.
• Notice when you’re getting overly excited (high), speeding up and talking fast – sure signs you’re overflowing with dopamine. Give yourself a time and space to dial yourself back down.
• Remind yourself you’re on the path to new habits and this takes time – lots of it. Forget the 21 day rule – just another myth from the ‘70’s.
Sounds easy? It’s not.
Making this kind of shift takes a deep level of commitment. That’s why my final bullet point is this:
• Sometimes we just need more help. Hire a coach to be your champion. They’ll keep you accountable with the added bonus of helping you get underneath the bedazzle and on top of disheartened.
As for the two questions at the beginning of the blog? They’re critical questions to ask when you find yourself getting sidetracked and hunting for the next greatest
So you have a big thing going on right now. It’s not the best thing to have but it’s there. In fact it isn’t even close to being a good thing. You keep swatting it away but somehow it just keeps coming back like craft paper to glue.
Just the other day it really got in your way. Not only that, it made you second-guess your own ideals. It had you shaking your head. Then you stopped cold and asked yourself, “Did that just really happen?” You even woke at 3 am last night in a cold sweat.
Now it’s getting out of hand.
Ah, the pressure of creating a New Year’s resolution. If I hear one more person ask me “What’s your resolution for next year?” I’ll scream. And I bet you would too.
That’s because a resolution actually means a firm decision to do or not do something or, the act of finding an answer or solution to a conflict, problem, etc. I don’t know about you, but I see both meanings as rather negative. Who wants to do or not do something and then end up feeling failure for not following through? And seeking a solution to a problem brings up the idea that we aren’t good enough as we are.
I have another idea that blows resolutions out the window – re-ignite.
How often in your career have you been part of a team that isn’t clear on its vision? How often have you been part of a team that embodied all the strengths needed to be high performing?
In his seminal book, Leadership, published back in 1978, James MacGregor Burns introduced Transformational Leadership; the basic concept in which leaders focus on the beliefs, needs, and values of their followers. For its time, this was breakout thinking.
How many of us are committed to regular reflection and seeking feedback on how we show up in our professional lives? My guess is not many.
Asking others to provide comments – albeit constructive – can be scary. As for self-reflection, for some of us this is just plain difficult and not a natural skill.
I have a way to understand your self-awareness on who you are, how you show up in the world, and what others see when you’re stressed.
But first, let me tell you how I discovered something really important about myself and how it changed everything for me!
In a recent article by Maynard Webb #ProductivityHacks, Chairman of Yahoo, he talks about how he builds trust with his team to leverage more time to spend on things he cares about. One of the actions he suggests builds trust stood out for me: ask questions.
too many question marks
In coaching lingo this is known as taking a “coach approach”. But will it actually help you build trust with your team?
I believe it will and here is why.