“Who do you work with?” is the question I get when people find out I’m an Executive Coach. This makes me laugh because I wonder if they think I’m the executive. Or, to be a client they have to be an executive!
The answer is muddy. Yes I do coach executives in C-Suites. But I also work with business owners, new leaders, senior leaders, professionals such as doctors and high-performers heading upward in their careers and business. And lets put an emphasis on high-performers.
As a coach, I’m not in it to performance manage anyone. That responsibility lies with the employee’s direct manager. From time to time I do however, coach those same managers on their people-managing and communication skills.
I digress. The name Executive Coach has become part of the industry nomenclature distinguishing it from other forms of coaching (life, performance, career, sales, retirement and the list goes on).
Lewis R. Stern, in his article Executive Coaching: A Working Definition, explains the difference between Executive Coaching and other forms of coaching; there’s a dual focus on working one-on-one to develop the executive as a leader while helping that them to achieve business results.
You may be wondering why does an executive even need a coach?
For the seasoned leader, Executive Coaching provides a methodology to slow down, gain awareness and notice the effects of their words and actions. The objective is to make explicit to the coachee that they have choices in their approach rather than simply reacting to events.
And let’s face it, executives and business owners are people like everyone else. They have their doubts, their egos, and their own beliefs or habits that trip them up. I become their thinking and strategy partner because believe it or not, it can be lonely at the top.
With the newer leader heading toward the C-Suite floor, we most commonly work toward letting go of the “expertise” that got them to their new position. The objective is to help them realize they’re now required to lift their head toward a bigger vista. What they view and how they approach their work means shifting to a broader orientation to understand how to influence, who to influence and why this matters.
For successful coaching it’s critical to understand it takes commitment, regular sessions and work in-between. While I’ve got my clients’ backs, executive or not, I’ll challenge the thinking, beliefs or habits that may not be serving them anymore.
How, may you ask am I qualified to work with this clientele? Was I an executive myself? Did I train for this or take an introductory weekend course?
These are exactly the kinds of questions you and any leader must ask when hiring a potential executive coach.
I recently re-read an article in Harvard Bazaar from thirteen years ago, The Wild West of Executive Coaching. The authors described executive coaching as a chaotic frontier largely unexplored, fraught with risk, yet immensely promising. They were drawing attention to the many self-proclaimed coaches with wildly diverse qualifications.
The profession has come a long way since 2004. The International Coaching Federation has become the profession’s governing body. It assesses not only potential coaches, but the executive coach training institutions as well. Since 2007 it has invested in over 8 international coaching studies to demonstrate the highly effective nature of coaching.
Are all executive coaches now certified? Not yet, which is why it’s so important to check credentials.
In my case I was a senior leader in public service, back-filling for my executive boss in her absence. So yes, I’ve sat at the executive table. But more important, I completed a university masters level executive coaching program. I’ve combined experience with the skills and methodology of coaching to provide an optimum experience for my clients.
Whether or not you’re at the top or halfway up the ladder, executive coaching promotes reflection, produces learning, behavioral change and growth. Executive or not, that produces a solid financial return on investment for both the coachee and the business.